Hi, I’m Andrea.
UX Architect, Researcher, and Designer with 14 years of agency, client-side, startup, and consultative experience. A no-nonsense user advocate championing human-centered design and lean UX methodologies.
Selected Works
Memorial Sloan Kettering Cancer Center Telemedicine
UX research, strategy, interaction design, and UI design for MSK’s net-new custom Telemedicine platform.
Citi Treasury & Trade Solutions
UX strategy and interaction design for a BI-driven platform designed specifically for treasury executives.
City National Bank
New site architecture informed by tree testing for City National Bank’s site redesign.
Adobe: Inside Adobe
Navigation and homepage design user testing for Adobe’s intranet redesign.
GE Power & Water
New site architecture for a unified site solution, combining two of GE’s power generation websites.
Bridgestone/Firestone
Bridgestone & Firestone sought to optimize its tire search and browsing experiences, create a more robust PDP and improve the mobile experience. We improved page-level hierarchies by elevating tire features critical to the decision-making process, optimizing UI elements to establish a more effective visual hierarchy, reprioritizing content components for a better tire “story” and employing touch interface best practices for a smoother mobile experience.
My role: Interaction Designer
Dell Sales Enablement
Dell sought to improve its sales enablement program for internal sales teams and external partners. We centralized resources from numerous disparate systems, established a new site hierarchy and search experience with an improved taxonomy and rebuilt PDPs. This 2+ year effort is currently in development.
My Role: Interaction Designer
