In the Works
Below is a list of industry and passion projects in which I’m currently engaged.
Ongoing Industry Work: Dell EMC Sales Enablement Platform
Since the Spring of 2017, I’ve been working with Rebellion Design Co. to rebuild Dell EMC’s Sales Enablement Portal for internal and partner sales teams. In that time, we have merged Dell and EMC content, created new content hierarchies and taxonomies (spearheaded by our CS), designed an extensive, flexible, responsive template system and improved the asset, content and tool search experience, resulting in improved efficiencies and performance of internal and partner sales teams.
Ongoing Industry Work: Adobe Intranet Navigation & Homepage Testing
Since late summer of 2018, I’ve been working with iCrossing to improve Adobe’s intranet experience. We’ve been conducting ongoing remote usability and navigation tests (via tree tests and prototypes) with Adobe employees, compiling data and making recommendations based on best practices and test insights.
Passion Project: MindFit
Currently in its research and planning phase, MindFit is my startup platform designed to make mental healthcare services accessible to all—particularly underserved and rural communities. Leveraging the right data points, its algorithm works to seamlessly and accurately match patients with the right health care providers (HCPs)—a benefit for patients and HCPs. MindFit—who believes that mental fitness is also shaped by social, spiritual and physical connectedness—also provides resources outside of traditional therapeutic models to promote sustained, holistic wellbeing.
Passion Project: The Working Kind
I’m working with an awesome team of NYC-based creatives and talent recruiters to change freelance and full-time job placement within the advertising industry.
Currently in its research and planning phase, The Working Kind is “a collective of advertising industry experts and talent advocates who believe in creative inspiration, community, support and having a greater sense of purpose in our work. We are passionately driven to enhance the experience of working in advertising.”
My areas of focus include creating, administering and compiling data from user surveys and researching opportunities in secondary and struggling markets for this new staffing model.