Hi, I’m Andrea.
Product Designer with 15 years of agency, client-side, startup and consultative experience specializing in UX Research, UX Design, Information Architecture and UX Strategy. A collaborative straight shooter championing design thinking and lean UX methodologies to deliver data-driven, human-centered experiences.
Selected Works
Memorial Sloan Kettering Cancer Center Telemedicine
UX research, strategy, interaction design, and UI design for MSK’s net-new custom Telemedicine platform, ensuring continuity of care during the COVID-19 pandemic and beyond.
Citi Treasury & Trade Solutions
UX strategy, interaction design and data visualization for a BI-driven platform with simplified dynamic data sets to help treasury executives more effectively fund working capital, deploy liquidity and mitigate risk.
City National Bank
Data-driven site architecture overhaul and sales funnel optimization for City National Bank’s prospective customers.
Adobe: Inside Adobe
Navigation and homepage design user testing for Adobe’s intranet redesign for improved content findability and increased employee productivity.
GE Power & Water
New site architecture for a unified site solution, combining two of GE’s power generation websites.
Project Mentions
Bridgestone/Firestone
Bridgestone & Firestone sought to optimize its tire search and browsing experiences, create a more robust PDP and improve the mobile experience. We improved page-level hierarchies by elevating tire features critical to the decision-making process, optimizing UI elements to establish a more effective visual hierarchy, reprioritizing content components for a better tire “story” and employing touch interface best practices for a smoother mobile experience.
My role: Interaction Designer
Dell Sales Enablement
Dell sought to improve its sales enablement program for internal sales teams and external partners. We centralized resources from numerous disparate systems, established a new site hierarchy and search experience with an improved taxonomy and rebuilt PDPs.
My Role: Interaction Designer
